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Retailers
Retailers
  • Need

    B2C companies collect customer feedback including complaints and praise through a variety of online sources including both owned and public media. These need to be routed to the right department and analyzed for their root causes

  • Deliverable

    Process to read, analyze and route to the right department. Daily reports identifying breaks in trend that point to critical issues. Periodic reports analyzing medium to long term issues

  • Impact

    Savings through reduction in mis-routed feedback. Ability to course correct quickly when critical issues are identified.

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