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Mass Media Company
Mass Media Company
  • Need

    Viewers of television shows are increasingly discussing their favorite shows in online forums. A media company is looking for ways to use this information to influence how they make and market these shows

  • Deliverable

    Factors that drove positive and negative perceptions, categorized into the dimensions that TV shows are evaluated on (e.g. scripting, casting, direction)

  • Impact

    Rich inputs to producers for character and story development. Improved marketing by reinforcing the positive perceptions

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